How registrants can add a link at the top of their The Knot website leading to their registry at your store.
April 26, 2024
Your Shop Local Store has a new feature: Your registrants can now share their registry at your store on The Knot more easily.
By default, The Knot lists manually added registries at the bottom of the page. The Knot lists registries from big-box names, like Target and Crate & Barrel, at the top of the page. Unfortunately, this makes it harder for gift givers to find your store in a registrant's list of registries.
There isn’t a way to change the page order to have the ...
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What we can learn about a company through its mission statement.
June 30, 2023
This past week, I read a mission statement from The Knot's corporate website (https://www.theknotww.com/). The statement included a paragraph and five principles. The paragraph describes what the parent company does. The statement says:
"We help couples around the world navigate and enjoy life’s biggest moments together. As a global company, our industry-leading websites, top-ranked mobile apps, and trusted resources provide the most sought-after information, connections, and ...
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Bridge helps 1,000 indie stores offer gift registries. We've handled 70,000 registries. One trend we've noticed over the year is The Knot, a leading wedding website provider, is minimizing sales opportunities for indie stores. The Knot has created partnerships with big-box players, including Crate & Barrel, Macy's, Bloomingdale's, and Amazon, and relegated the indie stores to the bottom of the bride's page.
In this example, we see the indie stores displayed at the very bottom ...
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In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?” I imagine Tim Cook imitating this...
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This week's Times shares that brides are increasingly asking for cash gifts. This trend pulls back the curtain on the underbelly of wedding gifts. Over the last 20 years, a trend emerged where a bride would ask for a traditional gift (i.e. a crystal champagne flute set, a fine china plate, etc.) but then redeem the credit for a television or vacuum. The stores that were especially adept at this were the big-box stores with a wide variety of offerings like Macy's and Target. They would use ...
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New Mary Jurek Helyx Barware At Glassworks! The Helyx Collection displays virtuosic metalwork in stainless steel. Mary Jurek's signature design features the iconic knot motif, displaying the skill of expert craftsmen. The knot is strategically placed not only for beauty, but easy handling. The bold form of the knot is enhanced by the otherwise clean style of this unique collection, creating their most innovative design. Any item from this collection will be the perfect choice for a gift for ...
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The Knot released its 2021 trends report and stores may be happy to hear that high-end merchandise is trending.
The report shares:
"...there's a newfound focus on elevated homeware items. As one of the resounding wedding registry trends to come from the pandemic, this one is here to stay. ...Couples that do want to register for traditional items like decor, cooking appliances or serveware will opt for high-end, elevated pieces that will stand the test of time—and spark a ...
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Bridge has added a new feature to help you more quickly boost your registry sales. Your Bridge now lets you track the software that registrants use for their event website. For example, a bride may use The Knot. When your store or the bride enters the software provider The Knot, your Bridge will tailor instructions to the registrant to add a link from The Knot leading back to your website.
When it comes to gift registries, Bridge helps indie stores rank higher in Google than other players in the retail industry. In the example shown, we see four retailers using Bridge to rank on page 1 of Google. Two retailers beat The Knot, and four beat Walmart.
While our indie stores are just a fraction of the size of The Knot or Walmart, they outrank them because they use Bridge's technology. Bridge's software and network of websites offers advantages that bigger entities can't overcome ...
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Bridge is helping indie stores compete against the big-box stores and big-money players.
Bridge will help more than 700 indie stores service 7,000 registries this year. Collectively, we’re moving millions of dollars in sales from big players to small stores and their communities.
Proof of this is when we see a bride registered at five stores and 40% of them are Bridge Store clients. The bride lists these registry choices:
Allison Zisko in this month’s HFN shares that The Knot has launched its own direct-to-consumer sales channel—seeking to cut out its long-standing brick-and-mortar partners like Macy’s, Target, and indie stores.
This new sales channel raises the stakes on the growing battle between The Knot and Zola.
Macy’s, Walmart, and Target would be wise to team up and launch their own gift registry platform—akin to how the TV networks collaborated to ...
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May 31, 2019
May 31, 2019
What's the most popular registry item? The Knot reports itβs the KitchenAid mixer.
More from the article:
"...the other items that made the top five most-requested on The Knot Registry were all kitchen-related: stainless steel measuring cups, a set of Pyrex containers, a toaster and Ninja blender.
According to the survey, wedding registries averaged about 111 different items worth around $4,700. Among the most popular items were bakeware, for which 87 percent of couples registered. Within the ...
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October 13, 2018
October 13, 2018
Happy Anniversary to the Lang's!
61 years ago today Bobby Lang and Nana tied the knot. Grandy wearing a borrowed suit, Nana rocking a ring from Jimmy Dean (JimmyRay Smith Jimmy Smith Jewelers Inc) .. Well 61 years later they arenβt a newly wed couple, theyβre the cornerstone of my family. Nana and Grandy have given me the world, but the most valuable thing they have done for me is act as an example. God brought them together.. he knew what was to come. Even though I wasnβt born until 1996, my ...
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September 26, 2018
September 26, 2018
Congrats to Michelle Braddy Cole & David Waters who will tie the knot this Saturday, September 29. Best wishes to the future Mr. and Mrs. Waters from Brown's Jewelry!!
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July 18, 2018
July 18, 2018
Have your registry sales slowed down? It might have nothing to do with your beautiful store, product selection or even competition from online retailers. This article from the NY Times might explain why.
Put a Ring on It? Millennial Couples Are in No Hurry Young adults not only marry and have children later than previous generations, they take more time to get to know each other before tying the knot.
Congratulations to Caylie and Brandon who will tie the knot this Saturday, May 12. Best wishes for a much happiness from Brown's Jewelry!
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April 16, 2018
April 16, 2018
Congratulations to the future Mr. and Mrs. Zac Moore who tie the knot this Saturday, April 21. Best wishes for much happiness from all of us at Brown's Jewelry!
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